Interim Demand Generation Manager

Toegevoegd 05/08/2026

Over onze klant

A global technology company operating in the advanced manufacturing and industrial technology sector in the Netherlands.

In this role as Interim Demand Generation Manager:

Develop and execute regional demand generation strategies across UK&I, Benelux, and the Nordics.
Translate global marketing campaigns into local market activities aligned with regional business priorities.
Drive pipeline creation and pipeline acceleration through targeted demand generation initiatives.
Work closely with country leaders and sales teams to identify commercial opportunities and align marketing investments.
Develop go-to-market plans tailored to regional markets and industry segments.
Build and maintain strong relationships with senior stakeholders across sales, marketing, and leadership teams.
Oversee and manage external marketing and event agencies to ensure successful execution and ROI.
Plan and support trade shows, customer events, field marketing activities, and account-based marketing initiatives.
Use Salesforce and 6sense to manage account targeting, campaign performance, and reporting.
Analyse campaign performance metrics and provide actionable recommendations to stakeholders.
Create presentations and reports for leadership teams, translating marketing performance into commercial outcomes.
Support content localisation and campaign production using AI-powered marketing tools.
Ensure all marketing activities are aligned with company objectives, budgets, and governance requirements.

A successful Interim Demand Generation Manager should have:

Minimum 5 years of experience within B2B demand generation, field marketing, trade marketing, or regional marketing.
Experience managing multi-country marketing programs across EMEA or international markets.
Strong understanding of pipeline generation, lead management, and revenue-focused marketing.
Hands-on experience with Salesforce.
Experience using account-based marketing and intent-data platforms such as 6sense.
Proven track record of working closely with sales teams and senior commercial stakeholders.
Experience managing agencies, events, and external partners.
Strong stakeholder management and influencing skills.
Excellent presentation and communication abilities.
Experience within manufacturing, industrial technology, engineering software, automation, or other complex B2B environments is highly desirable.
Understanding of long sales cycles and CAPEX purchasing processes is advantageous.
Exposure to AI-powered marketing platforms is beneficial.
Fluent English communication skills are essential; additional Nordic language skills are considered a plus.
Ability to operate effectively within a corporate and matrixed organisation.

A high-impact interim leadership opportunity within a globally recognised technology organisation.
Ownership of regional demand generation activities across multiple international markets.
Exposure to senior commercial and marketing stakeholders.
A hybrid working model with approximately two days per week in the Eindhoven area.
Limited travel requirements, typically 1-2 days every six weeks across the UK&I, Benelux, and Nordic regions.

Contact

Rebecca Faitanini

Referentienummer

JN-082026-7077891