B2B Marketing Manager a.i.

As B2B Marketing Manager a.i., you will be responsible for establishing and driving a scalable B2B marketing enablement model across Europe, supporting both local markets and importer partners.

Yu will:

• Develop and implement a European B2B marketing strategy aligned with commercial growth objectives.
• Build scalable B2B marketing frameworks, playbooks, toolkits, and best-practice guidelines for use across European markets.
• Create enablement programs that support leasing companies, fleet customers, strategic business partners, and importer networks.
• Partner with local marketing teams to identify business needs and ensure successful localization of B2B initiatives.
• Develop B2B messaging frameworks and sales-support materials to strengthen customer engagement and lead generation efforts.
• Design governance models, planning processes, communication structures, and ways of working to drive consistency across markets.
• Monitor marketing performance, measure effectiveness, and share insights to continuously improve B2B marketing activity.
• Support the development of lead generation and customer acquisition frameworks that can be activated by local teams.
• Collaborate closely with commercial, fleet, importer, and marketing stakeholders across Europe.
• Support the planning and coordination of key Pan-European B2B events, industry exhibitions, and customer engagement activities.
• Manage event-related materials, stakeholder communication, and post-event follow-up processes where required.
• Ensure a consistent customer and brand experience across all B2B marketing touchpoints.