Influencer and Advocacy Manager Benelux - FMCG Beauty

· Build and maintain strong relationships with creators, influencers, VIPs, talent managers and agencies across the Benelux region.

· Lead end-to-end influencer and talent strategies across brand, product launch and campaign briefs.

· Develop personalised engagement, gifting and relationship-building programmes that keeps the brand in front of mind.

· Identify emerging and established creators who align with the brand's positioning and target audiences.

· Establish campaign KPIs and evaluate the effectiveness and return on investment of influencer initiatives.· Identify and select talent with strong alignment to brand values, campaign objectives and target consumer groups.

· Negotiate contracts, deliverables, usage rights and partnership terms in collaboration with relevant internal stakeholders and agencies.

· Manage influencer partnerships from initial outreach and briefing through to content delivery, approval and reporting.

· Develop clear and engaging creative briefs that combine the brand's storytelling with cultural relevance and creator authenticity.

· Oversee the delivery of high-quality, platform-appropriate content across channels including TikTok, Instagram and YouTube.

· Provide stakeholders with campaign performance insights, learnings and recommendations.· Conceptualise and execute large-scale gifting, seeding and advocacy programmes across the Netherlands, Belgium and Luxembourg.

· Manage VIP and creator gifting with creativity and precision, coordinating products, suppliers, fulfilment and logistics.

· Develop targeted seeding lists based on audience relevance, cultural influence and brand alignment.

· Track and monitor creator engagement, content generation and sentiment resulting from gifting and seeding initiatives.

· Identify opportunities to convert strong organic relationships into longer-term brand advocacy or paid partnerships.· Provide regular updates and clear reporting on campaign status, key milestones, risks and highlights.

· Work closely with Benelux Marketing, Social Media, PR, Brand and Commercial teams to ensure influencer activity supports wider business priorities.

· Proactively provide insights, recommendations and campaign optimisations based on performance and market developments.

· Stay up to date with influencer trends, platform developments, beauty conversations and relevant cultural moments across the Benelux region.

· Support influencer involvement in launches, retailer activity, events and brand activations.· Manage campaign budgets, trackers, contracts and approval processes accurately and efficiently.

· Deliver clear monthly reporting on influencer activity, reach, engagement, sentiment, earned media value and commercial performance where available.

· Build visually compelling presentations and campaign recaps for internal and external stakeholders.

· Use tools such as Traackr, Excel and Google Workspace to manage influencer programmes, budgets and reporting.