Salesforce Cloud Manager

Schiphol-Rijk Permanent

Added 19/04/2022

  • Challenging opportunity within a great team!
  • A Global role at a great employer!

About Our Client

The employer is a leading global optical retailer with more than 7,200 stores worldwide and a growing online presence. They offer their customers expert eyecare services along with a large selection of unique and stylish prescription eyeglasses, sunglasses, contact lenses and eyecare products. Their stores operate under well-known local retail brands, some of which have a history of more than 100 years, and are often the leading optical retailers in their respective countries.

Job Description

As the Salesforce Cloud Manager, you will work within the Global Customer Experience and Digital (CX&D)
Team within HQ in Amsterdam Schiphol to define, design, deliver and improve the Salesforce Marketing Cloud
(B2C CRM) platform across 30 retail brands in 44 countries - and evolve the company's global standard in marketing
automation to the gold standard of retail marketing innovationYou will be supported by Salesforce systems specialists as well as technical specialists (data engineers, solution architects, developers, data scientists) to help you drive value from the rest of our technology stack, including a customer service platform, customer data platform, reporting platform, client platform and AdTech suite among other solutions. You will be responsible for developing and executing our global marketing automation strategy in support of our operating companies with respect to journey building, audience creation, customer segmentation, and new capability development… and be the overall custodian of success for the CRM branch of a scalable, global, and highly personalized omnichannel marketing strategy for our business spanning 3 continents.

Our CX&D department is a young and multicultural team that is constantly growing and pushing boundaries. We drive a
variety of projects that combine the best practices in both the commercial and the technology side of the business to make the impossible, possible. We think outside the box, challenge traditions, and come up with great ideas that change how we do business.

Responsible & Accountable for directing the design, build, implementation, and maintenance of our marketing automation
infrastructure, including:

  • Enhance the Salesforce Marketing Cloud platform to increase operational efficiency and generate & harness new sales opportunities.
  • Developing the scope and effectiveness of our marketing capabilities by exploring and driving the implementation of new channels and functionality inside of Marketing cloud.
  • Negotiate with local teams to find the right balance between global standardization and local specificities; with a sharp focus on customer experience and driving long-term customer value.
  • Define and direct the implementation of "global core templates" as well as support eventual adaptations for specific markets - driving a scalable yet flexible global marketing strategy across client markets.
  • Own and constantly improve our global library of templates; ensure snapshots for templating, backup, auditing, or version control; and understand what works and what doesn't - across countries and cultures.
  • Provide post-rollout support and system enhancements and proactively identify, propose, and drive the implementation of key system enhancements (e.g., security improvements, configuration enhancements, use of newly released features or modules).
  • Help countries and local teams in building effective A/B testing strategies and ongoing optimization of their marketing automation practices.
  • Analyse marketing automation program performance and suggest improvements for various countries.
  • Be our subject matter expert in marketing automation, delivering advice, guidance, and support to Marketing and Digital colleagues globally.

The Successful Applicant


  • Bachelor's degree.
  • Salesforce marketing cloud certificates (Preferred)
  • 5 years' experience in marketing automation and customer data platforms
  • Must have experience operating or managing a multi country, multi-language marketing automation platform in a B2C retail environment
  • Thorough hands-on working knowledge of a leading marketing automation platform such as Salesforce Marketing Cloud
  • Detailed understanding of business KPI's relating to marketing automation and omnichannel marketing orchestration with experience of establishing dashboards and reporting routines to drive insights
  • Strong negotiation skills with the ability to work collaboratively and proactively with a diverse stakeholder group in multiple GrandVision operating companies around the world

Knowledge & Technical skills

  • Salesforce Marketing Cloud knowledge
  • Basic knowledge of SQL (AMP-script desirable)
  • Familiarity with HTML, XML, CSS and JavaScript
  • Basic understanding of SOAP APIs, REST APIs and
    integration architectures.
  • Working knowledge of key email deliverability principles


  • Enthusiastic about digital marketing
  • Social
  • Project planner
  • Advanced language skills in English

What's on Offer

A great challenge within a changing environment. The opportunity to make a global impact on the company.

Next to that a competitive package:

  • Competitive Base salary
  • A bonus component
  • Hybrid working environment
  • International travel for work
  • Pension
  • Subsided lunches
Colin Bovenkerk
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Colin Bovenkerk
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