PR & Communications Manager

Utrecht Vast dienstverband

Toegevoegd 13/07/2022

  • Financial Organisation
  • Broad PR & communications role

Over onze klant

Financial Organisation


As the PR & Communications Manager you will play an important part in building the company profile with a wide range of internal and external stakeholders. Together with your team members you will be responsible for further developing and executing of the PR & media strategy and positioning the brand. You will also be involved in various (corporate) communication projects focused on employees as well as external audiences. Your job will cover a broad range of responsibilities, from looking for PR opportunities, writing articles and press releases and organising interviews to (co-)running PR and corporate events, writing content for our own channels, as well as supporting senior management on internal communications.

Main responsibilities include:

  • Create, develop and implement long-term Brand PR strategy input and media relations strategies that support key business drivers for ensuring consistent storytelling and messaging around brand initiatives and product launches
  • Lead creation of Brand PR narrative pillars connected to brand values
  • Collaborate with PR agency, set briefs, drive objectives and manage KPI's
  • Create industry leading PR tools to support teams in delivering the brand priority concepts, categories, products and campaigns
  • Drive strategy to identify the appropriate media outlets
  • Provide strategic guidance in building, forming and maintaining top key media influencers
  • Develop strategic plan of how to ensure a permanent presence in online titles (beyond just campaigns and paid media) with measurable KPI's that affect brand health
  • Continue to establish a direct link between PR and Sales and align with .com and SEO tactics
  • Oversee planning and KPI setting and reporting against the key campaign calendar for Public Relations
  • Ensure the Partners support and roll-out all campaigns in key media
  • Write articles & thought leadership pieces, press-releases and ensure active media outreach
  • Facilitate the sharing of best practice
  • Organising events that engage various audiences with the company


  • Native Dutch, fluent English, other languages are a big plus
  • Masters degree in Journalism, Communications or Marketing
  • 5+ years of experience in a Corporate/ Internal Communication department, Corporate PR agency or as a journalist
  • Ability to think strategically on behalf of the company and translate this information into a concise PR plan
  • Strong narrative skills: you love creating content that is clear and concise, translating often technical information into appealing content
  • You're experienced in running PR or corporate events, have excellent organisational and event planning skills and ability to meet deadlines while juggling multiple projects simultaneously
  • You're comfortable with collaboration and reaching across teams and functional borders, and serve as a liaison when needed
  • You are highly motivated to deliver projects as planned, within the timelines and budget

Next to that, you recognise yourself in the following:

  • Entrepreneurial: you think in opportunities, follow market developments and are able to translate the needs of various target groups into a meaningful action plan
  • Energetic: you love what you do and get energy out of the daily marketing tasks, communication with colleagues and external suppliers
  • Creative: you come up with creative ideas which are relevant for various target groups
  • Responsible: You take full responsibility for projects at hand and are able to share the status at any time
  • Structured: you work in a planned and structured way and know how to change chaos into a well-working and coordinated project
  • Collaborative: you take people around you on board and collaborate with various stakeholders across the organisation
  • Flexible: while planning ahead, you are flexible enough to adjust when required by the situation
  • Driven: motivated to go the extra mile to achieve the best results, contribute to the excellent customer experience and business growth and grow together with the business


  • An ambitious team in an organisation that is constantly on the move;
  • A friendly atmosphere with colleagues who support each other;
  • A workplace at an easily accessible location in Utrecht
  • Good monetary compensation
Vanessa Casimir

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Financial Services
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Vanessa Casimir
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