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Added 08/07/2024
- Global company with strong sustainability initiaitves
- Hybrid working environment
About Our Client
Our client is the world's leading manufacturer and provider of water treatment solutions. With sustainability at their core, they are committed to reducing reducing 25+ billion single-use plastic bottles per year and continue to reduce energy consumption and eliminate unnecessary emissions from transportation. Using non-toxic and natural materials, they minimise environmental impact and waste.
Job Description
- Reporting directly to, and partnering with, the NL Managing Directors for both businesses (B2B and B2C)
- Partnering with Marketing EMEA/CNEE to execute in the Netherlands the global Marketing strategy, to create a Customer Centric, Digital First, Consumer Services driven organisation
- Manage the NL Marketing team
- Drive all the Marketing aspects of increasing Annual Recurring Revenues (ARR), via new customers and existing customers, while controlling Customer Acquisition Cost (CAC)
- Develop and Implement the Lead Generation strategy for the Netherlands, in synch with the EMEA Lead Generation strategy, guidance and priorities
- Develop and implement the NL Web and Digital strategy and Customer Journeys, reaching segments and consumer markets that are currently under-served
- Develop and Implement the Brand strategy, in synch with the EMEA and Global Branding strategy
- Work closely with business unit leaders to design appropriate Go To Market strategies, as a mix of direct and indirect channels, both physical and digital, with respect to solution positioning, pricing and branding
- Work closely with Product Development and Management teams, to develop proper Value Propositions, encompassing products, services, consumables and related Customer Journeys
- Work closely with IT organisation to build and drive a consistent, standard and harmonised Marketing Technology stack, including, among others, CRM, Marketing Automation and Business Intelligence
- Partner and build credibility with the NL Leadership team (this is a high- performing team and very open and collaborative, building the right relationships early will be critical)
- Leverage the Global Consumer Insights team (Customer Insights and Markets Development) to develop a structured understanding of the market
- Leverage the EMEA Digital team to accelerate digital lead generation
- The business units cover both business lines - household (both direct sales and indirect) and commercial drinking water (bottled water and bottle free - office and HORECA). Each business unit and business line will require a clearly aligned Marketing strategy and action plan. Each business line has different dynamics with possibilities to take market share but also increase penetration and build the market.
The Successful Applicant
- Fluent in Dutch and English
- Demonstrable business to business and business to consumer experience
- Deep expertise in digital: lead generation, go to market, digital solution
- Proven track record in operating in complex business units with multi-channel and sector business lines, within multinational "flat organisations" (e.g. American/Anglo/Dutch models)
- Ability to drive growth hacking, setting and leading lead generation strategies
- Strong experience in recurring revenues, service-oriented business models
- Able to implement and lead a business system approach to drive results, focus and discipline, based on numbers
- Can work autonomously in complex markets and organisations, with a strong attitude and experience in change management
- A strong willingness to "roll up the sleeves" and work every day on pragmatic tasks, leading by example
- Bachelor's degree ideally backed with an Master degree
What's on Offer
- Work for a world-class organisation with strong sustainability initiatives
- Great career growth opportunities both nationally and internationally
- Hybrid working
Contact
Alice Bretag
Quote job ref
JN-072024-6474940
Job summary
- Sector
- Marketing
- Sub Sector
- Marketing Management
- Industry
- Retail
- Jobs by location
- Heerenveen
- Contract Type
- Permanent
- Consultant
- Alice Bretag
- Job Reference
- JN-072024-6474940
- Remote or office
- Work from home
