Opslaan Terug naar zoeken Functie Samenvatting Soortgelijke jobs Bijgewerkt 04/12/2024Opportunity to join a global companyInnovative and dynamic roleOver onze klantOur client is the world's leading manufacturer and provider of water treatment solutions. With sustainability at their core, they are committed to reducing reducing 25+ billion single-use plastic bottles per year and continue to reduce energy consumption and eliminate unnecessary emissions from transportation. Using non-toxic and natural materials, they minimise environmental impact and waste.FunctieReporting directly to, and partnering with, the NL Managing Directors for both businesses (B2B and B2C)Execute in the Netherlands the global Marketing strategy, to create a Customer Centric, Digital First, Consumer Services driven organisationManage and build the NL Marketing teamDevelop and implement digital marketing strategies for the Netherlands,Guide brand and innovation strategies; boost brand recognition, digital performance, and define UVPDevelop, manage, and optimise the marketing budget to ensure cost-effective campaigns that deliver a strong ROIImplement appropriate performance metrics; define KPIs, track performance, adjust strategy based on data insightsOversee digital marketing activities including: SEO/ SEM, email marketing, social media, and online advertising campaignsDevelop and implement the NL Web and Digital strategy and Customer Journeys, reaching segments and consumer markets that are currently under-servedWork closely with business unit leaders to design appropriate Go To Market strategies, as a mix of direct and indirect channels, both physical and digital, with respect to solution positioning, pricing, trends, and brandingWork closely with Product Development and Management teams, to develop proper Value Propositions and go-to-market strategies, encompassing products, services, consumables and related Customer JourneysPartner and build credibility with the NL Leadership team (this is a high- performing team and very open and collaborative, building the right relationships early will be critical)ProfielFluent in Dutch and EnglishDemonstrable B2B and B2C and business to consumer experienceAbility to balance digital marketing focus with broader strategic marketing approachesStrong project management and P&L understanding: proven ability to manage projects, understand financials, and evaluate ROI on initiatives. Able to assess investment returns and communicate time-bound financial impactsDeep expertise in digital: lead generation, performance marketing, consumer journey, 'storytelling' campaigns, and social mediaProven team management and development track record: capable of building a high-performing team, evaluating and coaching team membersStrong experience in recurring revenues, service-oriented business modelsAble to implement and lead a business system approach to drive results, focus and discipline, based on numbersCan work autonomously in complex markets and organisations, with a strong attitude and experience in change managementA strong willingness to "roll up the sleeves" and work every day on pragmatic tasks, leading by exampleBachelor's degree ideally backed with an Master degreeAanbodWork for a world-class organisation with strong sustainability initiativesGreat career growth opportunities both nationally and internationallyHybrid workingContactAlice BretagReferentienummerJN-112024-6597684Vacature samenvattingSectorMarketingSub SectorMarketing ManagementIndustrieFMCG (Fast Moving Consumer Goods) Vacatures per locatieHeerenveenContract TypePermanentConsultantAlice BretagVacature referentieJN-112024-6597684Kantoor of thuiswerkThuiswerken/hybride
