Digital Marketing Content Manager

Amsterdam Vast dienstverband Thuiswerken/hybride View Job Description
As Digital Content Manager, you are the driving force behind the content strategy and, together with our partners, you determine the communication policy.You combine strategic insight with a hands-on mentality and you are responsible for both the planning and development of content and the execution of campaigns on various channels, from our website and social media to newsletters and visibility on external platforms.

Bijgewerkt 28/11/2024

  • Opportunity to join an international comapany
  • Dynamic position

Over onze klant

Our client is a renowned Corporate Finance House, specialised in mergers and acquisitions (M&A), valuations, financing and IPOs.

Functie

  • Developing and executing a cross-channel content strategy (social media, website, email, etc.).
  • Create and manage the content calendar to ensure consistent and timely publishing.
  • Writing and editing various types of content (such as sector reports, web texts, articles, social media posts, newsletters) with a focus on storytelling and brand consistency.
  • Creating and optimising pages on the website focused on different phases of the customer journey.
  • SEO optimisation of content to improve organic traffic and findability.
  • Create and execute social media strategies, including community management.
  • Performing online reputation management, which involves managing reviews and feedback on social media and other platforms.
  • Setting up and managing email marketing campaigns, including segmentation and penalisation (using tools such as Spotler).
  • Monitor and analyse content performance via Google Analytics, LinkedIn Analytics, etc. and optimise based on data insights; report on the KPIs.
  • Collaborate with external agencies and freelancers for specific projects such as video production and design and ensure development of engaging content according to the brand guidelines.

Profiel

  • You have completed a degree in journalism, communications, marketing or a related field at HBO/WO level.
  • Minimum 7 years of experience in a similar position with a strong focus on digital content and strategy in the B2B environment.
  • You have excellent writing and editing skills in both Dutch and English.
  • You have strong knowledge of SEO and experience with Google Ads, Google Analytics, and Social Media Advertising.
  • Experience with content management systems, CRM tools and social media management applications.
  • Experience in creating and managing visual content is a plus (knowledge of Adobe Creative Suite or other design and video editing tools is a plus.
  • Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines in a dynamic environment.

Aanbod

  • Good monetary compensation
  • High-level of responsibility and autonomy
Contact
Alice Bretag
Referentienummer
JN-102024-6556569

Vacature samenvatting

Sector
Marketing
Sub Sector
Communicatie
Industrie
Financial Services
Vacatures per locatie
Amsterdam
Contract Type
Permanent
Consultant
Alice Bretag
Vacature referentie
JN-102024-6556569
Kantoor of thuiswerk
Thuiswerken/hybride