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Area Sales Manager Europe

Netherlands Permanent Work from home View Job Description
Drive growth across Europe for an innovative agri-tech leader. In this autonomous role, you manage distributors, develop new markets, and sell high-value frost protection solutions to growers and executives. A unique opportunity to build a market, work closely with the CEO, and make direct impact in a fast-growing, climate-driven industry.

Added 08/06/2026

  • High-impact role in a fast-growing, future-proof agri-tech industry
  • Full ownership to build and shape the European market with direct CEO exposure

About Our Client

FrostBoss is an innovative New Zealand-based company specialising in frost protection solutions for the agricultural and horticultural sector. With over 6,000 installations worldwide and exports to more than 14 countries, the organisation plays a critical role in protecting high-value crops such as grapes, apples, citrus and avocados from frost damage.

The company offers an integrated solution combining consultancy services, installation of frost fan technology and a sophisticated digital monitoring platform (FrostSmart). This unique combination of hardware and data-driven technology positions FrostBoss as a leading and forward-thinking player in the market.

Driven by climate change and increasingly volatile weather patterns, demand for frost protection is expected to grow significantly. Europe is therefore a key strategic growth region for FrostBoss moving forward.

Job Description

As European Business Manager, you will be responsible for driving and executing FrostBoss' commercial strategy across Europe. Acting as the key link between the New Zealand headquarters and the European market, you will play a pivotal role in delivering sustainable growth.

You will work closely with an established network of distributors, supporting, developing and challenging them to maximise performance. At the same time, you will continuously assess whether the current go-to-market model is optimal and identify opportunities to strengthen or expand the network.

This is a highly autonomous and entrepreneurial role, requiring you to build strong relationships with both distributors and end customers-from growers and vineyard owners to senior decision-makers such as CFOs and CEOs. You will be responsible for managing complex and high-value sales processes and translating technical solutions into clear business value for customers.

Key responsibilities include:

  • Managing, developing and optimising the European distributor network;
  • Driving sales growth and managing the commercial pipeline;
  • Identifying and developing new market opportunities and strategic partnerships;
  • Supporting distributors with commercial and technical expertise;
  • Providing market intelligence and strategic input to the New Zealand leadership team;
  • Acting as the primary representative of FrostBoss in Europe.

The Successful Applicant

We are looking for an entrepreneurial and self-driven commercial professional with strong experience operating across Europe.

You have the ability to independently develop a market and thrive in a role with high levels of ownership, autonomy, and impact. You combine strategic thinking with a hands-on mindset and are comfortable operating at both operational and executive levels.

In addition, you bring:

  • Proven experience in an international commercial role, preferably within a distributor-led model;
  • Experience with complex or capital-intensive sales processes (long sales cycles);
  • Strong commercial acumen and the ability to sell value over price;
  • Affinity with or experience in the agricultural sector is a strong advantage;
  • Excellent communication and relationship-building skills across different stakeholder levels;
  • A high level of independence and entrepreneurial drive;
  • Flexibility to travel frequently across Europe.



Personality is key for this role: you are a self-starter, proactive, and motivated to build and grow a market from the ground up.

What's on Offer

This is a unique opportunity to take on a pivotal role within a growing international organization that combines strong technology with significant market potential.

FrostBoss offers an entrepreneurial position with high impact on the company's European growth ambitions. You will report directly to the CEO and work closely with the international leadership team.

In addition, the role offers:

  • A strategic and highly autonomous position with international scope;
  • Significant opportunity for personal and professional development;
  • Future career progression into broader international responsibilities;
  • A competitive salary and bonus package.
Contact
Tony Verbeucken
Quote job ref
JN-062026-7034860

Job summary

Sector
Sales
Sub Sector
Sales Manager
Industry
Industrial / Manufacturing
Jobs by location
Netherlands
Contract Type
Permanent
Consultant
Tony Verbeucken
Job Reference
JN-062026-7034860
Remote or office
Work from home