Area Marketing Manager

As the Area Marketing Manager you will be responsible for building, outlining and aligning the local brand strategies with the rest of the Benelux. You will co-create and implement the local marketing plans into efficient and effective execution to win consumer's and maintain long-term growth of the brands while achieving the local annual set targets. In this role you will report directly to the Marketing Director Netherlands.

Your responsibilities include:

• Development of short and mid-term brand strategy for the brands while keeping in mind longer-term sustainability and profitable growth
• Providing strategic recommendations for the development and management of the brands (brand & trade marketing, BTL, assortment & pricing)
• Identify future consumers & portfolio needs and turn this into real business opportunities
• Leading full marketing & trade marketing projects as a business owner; activation, trade marketing & innovation
• Being the single point of contact for the NL marketing business
• Providing the international team with analysis of the local consumer, brand and trade development
• Initiating and implementing recommendations in line with the sales & brand objectives in On and Off trade and ensure optimization in a pragmatic way
• Providing the partners (OOH & Retail) with right strategies and tools to help achieve their goals and make sure it's all in line with the brand strategy
• Optimizing strategies, way of working and use best practices, marketing materials and products in order to maximize possible synergies
• New Product development: initiating and leading the internal processes from consumer insight to market execution
• Giving direction and recommendation for the right set up of the budget